RIYADH, Saudi Arabia—Wyndham Hotel Group announced the signing of an exclusive development agreement for the Days Inn brand in Saudi Arabia with Riyada International Hotels and Resorts, currently the master franchisee for Ramada hotels in the Kingdom.
The signing of the exclusive development agreement for 10 hotels was recently announced at the headquarters of the Saudi Commission of Tourism and Antiquities in Riyadh. Invited guests heard how development of the Days Inn portfolio in Saudi Arabia will be spread over the next seven years.
In an announcement, Rui Barros, Wyndham Hotel Group’s senior vice president and managing director for Europe, Middle East and Africa said, “We are delighted to expand our relationship with Riyada International Hotels and Resorts through this deal to launch and grow the Days Inn brand, our largest brand globally with 147,224 rooms, in Saudi Arabia. This brand has exceptional growth potential in this market as it is perfectly suited to the growing number of travelers seeking comfort and quality accommodation without a mid-market or upscale price tag.”
Existing Days Inn hotels in the Middle East which have already proved popular include two hotels in Jordan and one in Bahrain. The agreement with Riyada International Hotels and Resorts marks a step change in the brand’s expansion in the region and gives instant momentum to its growth in Saudi Arabia.
Muhammad Al-Amir, founder and managing director of Riyada International Hotel and Resorts said, “We have worked in partnership with Wyndham Hotel Group for the last seven years to successfully build the Ramada brand within the Kingdom. To now work together to launch Days Inn, another leading global brand, represents a significant milestone for us. With Wyndham providing us with up to date global hospitality know-how, coupled with our local knowledge of the market, we have an unparalleled competitive edge in the country’s hotel development sector.”
