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Willing and Ready

In December, Red Roof Inn rolled out its first complete NextGen redesign renovation at the Red Roof Inn Miami Airport. During the renovation, the property’s guestrooms, lobby, and meeting rooms were transformed into a new sleek, modern, and comfortable space.

Interior upgrades at the Miami Airport property include home-like rooms, modern design flooring, plush, high-end bedding, flat-screen Panasonic televisions, and Superior Rest Suite Beds by Serta.

“NextGen represents our commitment to meeting the needs and wants of our owners and guests, delivering midscale quality and comfort at an affordable price, made possible through smart design and value-engineering,” says Red Roof President Andrew Alexander. “When someone is traveling, they want to feel at home, or better. With NextGen, we’re giving them that experience at a value.”

Red Roof asked travelers to describe wish list elements of their ideal lodging experience, and their top responses formed the basis for Red Roof’s new NextGen redesigned interior and exterior prototype. “It’s been a learning experience on how the product has evolved,” Alexander told Lodging.

According to the company, the NextGen room satisfies travelers’ desires, mimicking many traditional comforts of home, including enhanced technology and electronic amenities. The company says that the number one request it received from travelers was more electrical outlets. Thus, every NextGen room features extra power outlets to charge a smartphone, e-reader, or laptop. Because flat-screen TVs were the second biggest demand, the company installed the 32-inch or 37-inch Panasonic televisions in every room, and will have them in every property by the end of 2012.

The new look also includes hardwood floors, and extra bathroom counter space.

Alexander says that the majority of franchised and corporate properties have property improvement plans in place to bring them to the NextGen standard. The Miami Airport property is the first of nearly 350 properties nationwide that will showcase the new contemporary interiors and exteriors. The investment in the NextGen redesign was $90 million, according to the company.

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