The Setai, Miami Beach Unveils New Look

MIAMI BEACH, Fla.—The Setai, Miami Beach proudly unveiled a series of property-wide beautification projects that included the closure and full reconstruction of the luxury hotel’s iconic trio of temperature-controlled infinity pools. The four-month long multi-million dollar revitalization, which commenced in August 2013, was executed in an effort to elevate the guest experience.

During the renovation, the hotel underwent a full reconstruction and resurfacing of the three swimming pools and pool decks with recycled Spanish glass mosaic tiles and imported Italian travertine. The hotel’s lap pool will also feature USB connection capabilities for swimmers to plug in their smart phones or music players and listen to their own playlists, through underwater speakers. The Pool and Beach Bar restaurant was also rebuilt with new kitchen equipment and culinary workspaces.

In addition an enhanced Art Deco building porte-cochère was added to the property featuring Dominican coral stone columns and a coffer ceiling made out of Spanish cedar wood.

The hotel also reburbished its teak hard-wood flooring, restored soft goods in all guest suites. Blackout shade were installed in the Art Deco suites and Nest thermostats and Samsung sound bars were placed in The Tower suites.

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The transformation also include a façade refresh of the entire Setai complex, including repainting and stucco repair to the historic Art Deco building, The Tower, and The Spa.

“After an intensive property-wide revitalization project, we are thrilled to usher in our busy season with sparkling new pools and like-new grounds,” said Guenter H. Richter, vice president and managing director of The Setai, Miami Beach. “The multi-level renovations represent our dedication to delivering a world-class luxury hotel product, while maintaining the highest level of customer service for our global clientele.”

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