Home / Tag Archives: soft brands

Tag Archives: soft brands

Feed Subscription

A Closer Look at Best Western’s New Brands

A Closer Look at Best Western’s New Brands

Best Western International announced a new boutique hotel concept and a soft brand at its 2014 North American Convention, which drew approximately 2,300 people to Toronto this week. The company also is on track to open its first extended-stay property ...

Read More »

A Closer Look at Hilton’s New Curio Brand

A Closer Look at Hilton’s New Curio Brand

Many of today’s travelers crave more individualized experiences at hotels, but they also seek the comfort of consistency and quality that familiar brands have to offer and the ability to earn points through loyalty programs. That’s why so many big ...

Read More »

Lexington New York City Joins Autograph Collection

Lexington New York City Joins Autograph Collection

NEW YORK—The historic Lexington New York City, located in midtown Manhattan, is joining the Autograph Collection. The news was announced by DiamondRock Hospitality Company and Highgate Hotels, the property’s ownership and management groups, respectively. The 725-room hotel joins the global ...

Read More »

The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

Read More »
Scroll To Top