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Tag Archives: social media

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Perch App Helps Hotels Track Competitors

Perch App Helps Hotels Track Competitors

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, ...

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Tips for Optimizing Your Hotel Website

Tips for Optimizing Your Hotel Website

In the fourth quarter of 2013, bookings through a hotel’s branded website continued to trail reservations made through online travel agencies (OTAs), according to data from TravelClick. To stay competitive with OTAs and take back direct bookings, a static website ...

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HootSuite Adds Review-Monitoring App

HootSuite Adds Review-Monitoring App

Powered by a new app called Reputology, the popular social media dashboard HootSuite now allows users to monitor reviews on all the major review sites, including TripAdvisor, Yelp, Hotels.com, and Expedia. Businesses can keep an eye on activity for all ...

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