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Hoteliers Seek Footholds in Changing Digital Landscape

Hoteliers Seek Footholds in Changing Digital Landscape

At the Revenue Strategy Summit last week in New York City, hoteliers, brand representatives, and technology folks gathered to address the high cost of guest acquisition along with other hot revenue management topics. In the opening session, Mark Lomanno, partner ...

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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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Revenue Acquisition Costs Outpaced Hotel Revenue Growth

Revenue Acquisition Costs Outpaced Hotel Revenue Growth

BOSTON—Officials of the Hospitality Asset Managers Association (HAMA) today announced the results of a multi-year study that demonstrates that revenue acquisition costs outpaced hotel revenue growth from 2009 through 2012. The results were presented in “The Rising Costs of Customer ...

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Rethinking Strategic Revenue Management

Rethinking Strategic Revenue Management

The main function of revenue management is to maximize income through operational decision making, primarily around price and inventory control. It has played a critical role in travel, hospitality, and transportation industry marketing departments since the mid-1990s. In many cases, ...

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