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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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Revenue Acquisition Costs Outpaced Hotel Revenue Growth

Revenue Acquisition Costs Outpaced Hotel Revenue Growth

BOSTON—Officials of the Hospitality Asset Managers Association (HAMA) today announced the results of a multi-year study that demonstrates that revenue acquisition costs outpaced hotel revenue growth from 2009 through 2012. The results were presented in “The Rising Costs of Customer ...

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Rethinking Strategic Revenue Management

Rethinking Strategic Revenue Management

The main function of revenue management is to maximize income through operational decision making, primarily around price and inventory control. It has played a critical role in travel, hospitality, and transportation industry marketing departments since the mid-1990s. In many cases, ...

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The High Cost of Raising Room Rates

The High Cost of Raising Room Rates

The highlight of the recovery from the recent recession has been the strong rebound in lodging demand. According to Smith Travel Research (STR), occupancy levels at U.S. hotels increased from a low of 54.5 percent in 2009 to 61.4 percent ...

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