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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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Red Lion Hotels Expands into Arizona

Red Lion Hotels Expands into Arizona

SPOKANE, Wash.—Red Lion Hotels Corporation announced today that it is continuing its expansion with the tallying of another hotel, now into Tempe, Ariz., located in the greater Phoenix area. “We were looking for the right opportunity for a franchise in ...

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