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Tag Archives: PKF Hospitality Research

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PKF: Hotels Struggle to Grow Other Revenue Sources

ATLANTA, Ga.—Now that the national hotel occupancy rate is approaching its long run averages and scarcity has returned in certain markets and property types, guests have to pay more to rent rooms. However, after the guests have checked in, managers ...

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Taking a Measure of Meals

At PKF Hospitality Research, we’ve been pleasantly surprised by the strong rebound in lodging demand that has occurred since the depths of the great recession in 2009. While the positive impact this has had on room revenue has been a ...

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The Cost of Guest Loyalty

Brand loyalty programs appear to be driving an increasing number of guests to U.S. hotels. However, this increased volume of room nights comes with an increased cost. To gain an understanding of the costs associated with guest loyalty programs, PKF ...

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