Tag: personalization
The Power of Personalization
According to a 2021 McKinsey & Company report, companies who excel at personalization generate 40 percent more revenue from those activities than companies who...
How a Next-Gen PMS Can Help Accelerate Recovery in 2021
2020 has completely disrupted the global hotel industry. From rapid cancellations to the adoption of new safety protocols, hotels have pivoted their operations to...
GlobalData: Four Trends That Will Shape the Lodging Industry in 2020
As 2019 draws to a close, Nick Wyatt, head of R&A for Travel and Tourism at data and analytics company GlobalData, shares four key...
Three Ways Hotels Can Deepen Connections With Guests
Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets),...
Creating Localized Content That Guests Will Actually Use
Personalized experiences are highly sought after by travelers. In an Epsilon research survey, 87 percent of respondents said they are more likely to do...