Tag: OTAs
Hoteliers Must Focus on Long-Term Value Creation—Starting With the Booking Experience
Familiarity isn’t driving purchase intent when it comes to booking travel. Lodging brands should recognize this as a call to innovate. Instead of letting...
TripAdvisor Adds New Performance Analytics for Sponsored Placements
NEEDHAM, Mass.—TripAdvisor this week announced the launch of new performance reporting for customers with ads running through its Sponsored Placements program, which the company...
Ask Anthony: Have Hotels and OTAs Reached Equilibrium?
Anthony Melchiorri, hotel fixer and host of Travel Channel’s Hotel Impossible, loves dishing out advice. From sharing best practices to tackling operational issues, he’s here to...
To Win the Future, Avoid Innovation Mistakes from the Past
It’s fun to think about the hotel of the future and what that next-generation guest experience could look like. But when hoteliers imagine transforming...
Hotels—Not OTAs—Own the Data That Makes the Difference
Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience....