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Sandals Sets Facebook Likes On Fire

Sandals Sets Facebook Likes On Fire

Hotel companies all over the world are putting marketing dollars and lots of effort into acquiring new fans on social media sites including Facebook and Twitter. The value of creating a solid customer base online and promoting your brand through ...

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Tips for Marketing to Outdoor Enthusiasts

Tips for Marketing to Outdoor Enthusiasts

Outdoor enthusiasts represent a growing travel demographic. Every year, outdoor recreation brings in $646 billion in consumer spending, with 80 percent of that going towards travel and lodging expenses. Today, those who participate in outdoor sports and activities—from hunting and ...

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Hawaii Hotel Benefits from Cultural Immersion

Hawaii Hotel Benefits from Cultural Immersion

In Hawaii, with its abundance of lodging, it might seem outrageous for one particular property to boast that it is “Hawaii’s Most Hawaiian Hotel.” But no hoteliers appear to be approaching Mike White, general manager of Maui’s Kaanapali Beach Hotel, ...

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Preferred Hotel Group Launches Chinese Marketing Campaign

Preferred Hotel Group Launches Chinese Marketing Campaign

CHICAGO—As Chinese travelers continue to gain momentum as the world’s strongest outbound travel spenders, Preferred Hotel Group showcases its commitment to this key market with the launch of China Ready. This one-of-a-kind program will make the travel planning process more ...

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Haunted Hotels Promote Ghouls to Attract Visitors

Haunted Hotels Promote Ghouls to Attract Visitors

During the Halloween season, dozens of hotels nationwide promote paranormal activity and ghost sightings to entice guests who don’t mind a little fright – or things that go bump in the night. “From The Shining to Psycho, the accommodations featured ...

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