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Tag Archives: loyalty programs

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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Study: OTA Loyalty Program Membership Remains Low

Study: OTA Loyalty Program Membership Remains Low

In the past five years, online travel sales have grown from $93-Billion to over $160-Billion, with hotel reservations accounting for almost 40 percent of this total volume. Online Travel Agency (OTA) websites are responsible for one-third of the online hotel ...

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Getting to the Points

Getting to the Points

Last October, Deloitte and Touche surveyed more than 4,000 travelers to assess customer loyalty in the hotel industry. The results revealed that loyalty programs have little to no impact on the purchasing decisions of travelers and actually help drive brand-switching ...

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