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Marriott’s Frequent Guest Program Ranks No. 1

Marriott’s Frequent Guest Program Ranks No. 1

Marriott’s frequent guest program ranks highest among hotel loyalty/rewards programs, shows a consumer survey released April 11. Marriott Rewards received an overall customer satisfaction score of 707 on a 1,000 point scale, according to the inaugural J.D. Power 2014 Hotel ...

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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Study: OTA Loyalty Program Membership Remains Low

Study: OTA Loyalty Program Membership Remains Low

In the past five years, online travel sales have grown from $93-Billion to over $160-Billion, with hotel reservations accounting for almost 40 percent of this total volume. Online Travel Agency (OTA) websites are responsible for one-third of the online hotel ...

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