Tag: hotel rebranding
Importance of Efficiency When Creating a New Brand Identity
Despite achieving record financial performance in 2014, Value Place saw an opportunity to expand its network, gain access to new markets and customer segments,...
Dialing in Delano Las Vegas
When it came time to refresh Mandalay Bay’s all-suite tower, THEhotel, owner MGM Resorts International wanted to make a big splash. That’s why the...
Keys to Upgrading a Rough-Around-the-Edges Property
Chris Holland bought the worst hotel in the Florida Keys. He says so himself. “The place was on its knees,” Holland says of the then...
Delano Las Vegas to Open This Fall
LAS VEGAS—The Delano Las Vegas will open at Mandalay Bay Resort and Casino in place of THEhotel in September 2014. The 1,100-room, all-suite boutique...
HHM Announces Hotel Milo Santa Barbara
PHILADELPHIA—HHM has announced that the historic Hotel Oceana in Santa Barbara will re-brand as Hotel Milo Santa Barbara. The Independent Collection (IC) hotel’s new...