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Loyalty Program

CBRE: Loyalty Programs Should Help Soften Impact of Economic Downturn on Hotel Sector

A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls...

The Wigwam Set to Debut Comprehensive Renovation

LITCHFIELD PARK, Arizona—The Wigwam in the West Valley of Phoenix is embarking on a multi-million-dollar renovation, breathing new life into its grounds and room...

Choice Hotels Releases Findings from 2022 ESG Report

ROCKVILLE, Maryland—From technology to conserve energy and water to diversity goals for hotel ownership, the 2022 Environmental, Social, and Governance (ESG) Report released by...

White Lodging Renames New Autograph Collection Hotel to Plaza San Antonio Hotel & Spa

SAN ANTONIO, Texas—White Lodging announced the renaming of its new Autograph Collection hotel in San Antonio, Texas, formerly known as The Otis Hotel. The...
six new member properties

Preferred Hotels & Resorts Welcomes Six New Member Properties

NEW YORK, NEW YORK—Preferred Hotels & Resorts welcomed six new member properties to its portfolio between October 1 and December 31, 2022. Ranging from...
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