Tag: digital marketing
Microdata Makes Macro Inroads
It seemed, much like the old saw about the weather, everyone talked about how important hyper-targeted marketing was, but no one was doing anything...
Welcome Travelers Back with an Improved Digital Lobby
A hotel’s digital presence has never been more important. While call centers and traditional travel agents still remain relevant for some, in general, travelers...
Five Digital Marketing Mistakes That Hotels Should Avoid
It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
Bring Guests On: Five Digital Marketing Guidelines for Hoteliers
With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some...
Best Practices for Growing Direct Booking Revenue
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...