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Consumers Don’t Trust Hotels to Protect Personal Data

Consumers Don’t Trust Hotels to Protect Personal Data

NEW YORK—Three-quarters (75 percent) of frequent travelers expect their loyalty program data to be secured to at least the same standard as a financial institution—but only 33 percent feel their accounts are secure enough, according to a new Deloitte study, ...

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Getting to the Points

Getting to the Points

Last October, Deloitte and Touche surveyed more than 4,000 travelers to assess customer loyalty in the hotel industry. The results revealed that loyalty programs have little to no impact on the purchasing decisions of travelers and actually help drive brand-switching ...

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