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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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Nara Launches New Travel Vertical

Nara Launches New Travel Vertical

CAMBRIDGE, Mass.—Nara Logics, a computational neuroscience company that analyzes and personalizes Web data, has added hotel recommendations to its personal Internet portal, Nara.me, which is powered by a proprietary algorithm that also provides restaurant recommendations. The new hotel product leverages ...

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