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Survey Shows Room Rates Rising for Super Bowl

Survey Shows Room Rates Rising for Super Bowl

NEW YORK—Football fans who are planning to book their hotel in New York for next year’s Super Bowl better steel themselves for some price shock. According to a new survey from CheapHotels.org, hotels in New York City, and in particular in New Jersey around the MetLife Stadium where the championship game will take place, are charging much higher rates than usual for the Super Bowl weekend of Feb. 1–3, 2014.

Forty percent of New York City hotels still have hotel rooms available for the event, but on average, hotels are currently charging 139 percent more in comparison to their regular rates. And guests should be prepared to pay luxury prices for lower-rated hotels. For example, during Super Bowl weekend, the price to stay in the 2-star-rated Tribeca Blu Hotel will skyrocket to $1200 per night for a standard double room. That price tag is almost 400 percent higher than usual.

Closer to the MetLife Stadium venue in New Jersey, only a handful of hotels are still available. But Not surprisingly, rates for these vacancies are skyrocketing. Case in point is the Howard Johnson Inn in Clifton, N.J. Standard double rooms regularly go for $94 nightly, but are presently are being listed at $900 per night for Super Bowl weekend. That figure represents an increase of over 800 percent.

The survey shows that there are still some hotel rooms available in Manhattan for less than $200 per night. However, Barbara Adams from CheapHotels.org, recommends football fans book soon to secure reasonable rates. “It is recommended that fans who have their hearts set on staying in NYC for the Super Bowl book now,” she says. “Rates certainly won’t fall as game day approaches. We expect that hotels in Manhattan will be virtually sold out come the first weekend of February, with overnight rates in the $300 to $400 range for the most affordable double room being the anticipated norm.”

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