STAMFORD, Conn.—Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and in response, the company announced that it is integrating Instagram on all of its websites worldwide. New “Guest Galleries from Instagram” showcase the explosion of social sharing through Instagram photos and videos geo-tagged by Starwood’s digitally-savvy guests. From hotel amenities to eye-catching local sites, the enhanced galleries offer a new way for travelers to explore their next Starwood destination.
For each hotel and resort across Starwood’s nine brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel. The addition of Instagram galleries gives travelers the opportunity to view an authentic representation of each brand by exploring brand-specific categories including: Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin, and a special category for Instagrams tagged with #SPGLife.
“A ‘picture is worth a thousand words’ and a picture shared is worth even more to our guests,” said Chris Holdren, senior vice president, Starwood Preferred Guest and Digital. “Starwood’s mobile bookings are growing five times faster than the annual growth rate of the web channel 10 years ago. With an increasingly mobile, digital traveler we expect social sharing in places like our Instagram Guest Gallery pages will continue to change how our guests book travel and explore and interact with our hotels.”