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Starwood Debuts Aloft in Germany

MUNICH—Starwood Hotels & Resorts Worldwide, Inc. announced the signings of Aloft Munich and Aloft Stuttgart. Owned and developed by the Schörghuber Corporate Group, Aloft Munich and Aloft Stuttgart will mark the entrance of Starwood’s Aloft Hotels brand in Germany when they open in 2015.

“Together with our long-time partner Schörghuber Corporate Group, we are excited to bring Aloft Hotels to Germany,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa & Middle East, in an announcement. “We see great opportunities to grow our Aloft portfolio in markets like Germany where there is a strong demand for affordable yet stylish, cutting-edge hotel brands.”

Located near Munich’s buzzing city centre, Aloft Munich will be within walking distance of retail stores, cafés and restaurants. The hotel will be directly next to Munich Central Station and will feature 184 guestrooms.

The new-build Aloft Stuttgart will be part of the MILANEO mixed-use development project in Stuttgart’s European Quarter. MILANEO will offer shopping, restaurants, and entertainment venues as well as office space and residential units. Aloft Stuttgart will comprise 165 guestrooms.

Both hotels will feature a re:mix lounge, w xyz bar, and re:charge fitness centers. The properties will also feature re:fuel by Aloft, a 24-hour deli option for guests on the go.

After opening its first hotel in 2008, Aloft has since grown to over 60 hotels strong in countries such as the United States, Canada, China, India, Thailand, the United Arab Emirates, Belgium and the United Kingdom. Starwood has plans to open its 70th Aloft hotel next year. The company currently operates two Aloft hotels in Europe – Aloft Brussels and Aloft London Excel.

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