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The Standard Hotel in Hot Water Over Recent Ad

Boutique and luxury hotels often make a splash with eye-catching, envelope-pushing ad campaigns in glossy magazines. But The Standard, an Andre Balazs Property in New York, has caused quite a bit of commotion with its latest ad that was published in a recent issue of DuJour Magazine.

According to this post from the Business Insider, the ad displayed a photograph of woman, splayed out on the ground with a suitcase crushing her head. The Standard’s name was displayed discreetly in the corner. The image was one in a series created by artist Erwin Wurm.

After publication, an uproar arose, with many complaints stating that the ad promoted violence against women. In response to the public outcry, The Standard told Change.org: “”The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm. We apologize to anyone who views this image as insensitive or promoting violence. No offense or harm was intended. The Standard has discontinued usage of this image.”

More over at the Business Insider.

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