NEW YORK—The Sheraton New York Times Square has begun a $20 million renovation to transform the hotel’s 60,000 square feet of meeting spaces. This final phase of the hotel’s overall $180 million renovation will debut on March 1 to reveal flexible meeting and event space showcasing vibrant new decor with a classic metropolitan aesthetic and new look.
Wilson Associates handled the design of the meeting spaces, which will include a complete renovation of the ballroom, meeting rooms, pre-function areas, and public restrooms. This renovation will revitalize the hotel’s public areas and reveal a clean, fresh design scheme with an emphasis on light, warm tones, and geometric patterns. Changes in the lighting and fixtures will brighten the spaces dramatically and create greater visual interest. To celebrate the new meeting spaces, the hotel is offering a special incentive for groups.
“Our re-designed meeting spaces will offer meeting planners the newest and most modern facilities in the Times Square area, along with a 100 percent renovated hotel product,” said Kai Fischer, director of sales and marketing at the Sheraton New York Times Square. “With the addition of the group incentive, 2013 is the ideal time to book a meeting at our hotel.”
“The updated meeting and conference spaces at the hotel are all about providing a sense of place,” noted Michael Brown, designer of Wilson Associates. “From the movement invoked in the carpet patterns and chandelier designs, to the sophisticated yet edgy views of iconic New York landmarks in the artwork, this is New York City to a tee.”
The hotel will offer a Meeting Specialist team and the latest in A/V equipment and high-tech communications, including a Telepresence suite. Facilities include 43 meeting rooms, an Executive Conference Center, the 13,768-square-foot Metropolitan Ballroom, which hosts up to 2,500 guests, and the 8,715-square-foot New York Ballroom, which holds 1,200 guests. The meetings facilities offer 35,000 square feet of event and pre-function space.