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SBE Launches SLS Lux Brand

SBE Launches SLS Lux Brand

LOS ANGELES, Calif.—Hospitality and real estate development company SBE has revealed details behind SLS Lux, an elevated SLS Hotels & Residences brand. The latest evolution of the SLS Hotels brand, SLS Lux will offer guests an all-suite and residential experience with upgraded amenities and products along with an array of personalized VIP services.

SLS Lux will debut at SLS Las Vegas on Labor Day weekend 2014 as one of three towers that comprise the lifestyle-driven, 1,600-room/suite resort and casino. A second SLS Lux property is currently under development in collaboration with the Related Group in Brickell, Miami, and will open in 2016 with a mix of luxury hotel suites and residences.

“The market for a hotel and residential product that’s lifestyle-driven in nature yet offers the finest in bespoke services and amenities has grown rapidly over the past decade and the SLS Hotels brand is uniquely positioned to meet that demand,” said Sam Nazarian, SBE founder, chairman and CEO. “SLS Lux is more than another exciting chapter of the SLS Hotels brand, it’s the result of listening to our community of guests and partners and tailoring a highly customized product that has the potential to redefine hospitality and residential.”

At SLS Las Vegas, SLS Lux will offer an all-suite experience designed for the Vegas consumer who demands smart luxury, heightened and customizable amenities, and exclusive access to personal concierge services. As yet another Nazarian/Philippe Starck collaboration, the SLS Lux Tower will be complemented by two other towers, SLS World and SLS Story, as well as a collection of SBE’s most popular brands, including Bazaar Meat by José Andrés, Katsuya by Starck, Cleo, Umami Burger, The Griddle Café, 800 Degrees, The Sayers Club, Life, Foxtail, and a retail experience by Fred Segal.

SLS Lux Brickell, situated in heart of one of Miami’s most vibrant business and cultural communities, marks another milestone in the collaboration between SBE and Related Group. Following the success of SLS Brickell Hotel & Residences, which sold out in less than 90 days, SBE and Related Group, along with The Allen Morris Company, have developed SLS Lux Brickell as a suite and residential offering. With 450 residences and 85 luxury suites, SLS LUX Brickell will feature a design by Yabu Pushelberg, world-class art, private residential elevators, tennis and fitness center, and a sky roof top pool, wine cellar, and cigar room, in addition to two ground floor dining experiences, Katsuya and SBar.

“Together with our partners, we want to enhance Miami’s art and bring in a 24 hour environment to Brickell,” Perez said. “These signature amenities will identify the SLS Lux Brickell Hotel & Residences worldwide and distinguish the project as the Brickell area’s prime luxury residential tower in Brickell.”

“SLS Lux represents a brand that’s resulted from our collaboration with visionary development partners like Related, who share an understanding that there’s a new community of individuals that seek a highly tailored product that’s connected to a diverse, global lifestyle platform,” added Arash Azarbarzin, president, SBE Hotel Group.

Following the debut of SLS Lux in Las Vegas and Miami, additional SLS Lux locations are currently in development multiple markets in the United States.

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