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Red Lion Hotels Announces New Brand Segment

Red Lion Hotels Announces New Brand Segment

SPOKANE, Wash.—Red Lion Hotels Corporation announced plans for The Leo Hotel Collection, a new brand segment currently in final development, which will complement the newly redefined segmentation of Red Lion Hotels and Red Lion Inns & Suites. The Leo Hotel Collection will be comprised of unique, boutique, and/or historic hotels in key markets.

“The Leo Hotel Collection is a new opportunity for franchising and we are currently in discussions with hotel owners about converting to the new brand,” said Ron Burgett , executive vice president of lodging and brand development for Red Lion Hotels. “With three brand segments, we can now match the hotel, its amenities and offerings for our guests with the right brand option. The Leo Hotel Collection offers additional appeal for independent hotels looking for access to a franchise distribution system while maintaining their unique image and identity.”

The announcement comes as Red Lion Hotels is launching its rebranding and refreshed logo. As part of its rebranding, Red Lion is working with TravelClick on a complete redesign of its website presence to better serve guests. The umbrella site of RedLion.com went live on January 16 and the unique new microsites for each hotel will begin launching this spring.

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