DALLAS—Motel 6 by G6 Hospitality announced the opening of 11 properties in the first quarter of 2014. The new additions are located in key U.S. markets including California, Texas, North Carolina, Virginia, and Tennessee.
G6 Hospitality, which oversees the Studio 6 and Motel 6 brands, was acquired by Blackstone Group in October 2012. Since then, Blackstone has invested about a half billion dollars in the Motel 6 and Studio 6 brands. In 2013 alone, Motel 6 opened 90 new franchise properties and renovated 147 more with new room designs. In 2014, the business estimates it will open an additional 154 new properties while renovating nearly 300 more. The renovated properties feature an all-new, modern room design that is not only more aesthetically pleasing, but also more functional and energy efficient.
As part of G6 Hospitality’s strategic plan to boost its number of properties in 2014, the company will likely expand its reach beyond the U.S. and Canada and into Mexico by the end of the year. Currently, G6 Hospitality has a total portfolio of 1,200 hotels including 24 properties in Canada.