Le Méridien Hotels & Resorts has announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world. The partnership coincides with the launch of the brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. The initiatives are intended to elevate Le Méridien’s Hub lobby experience. Additionally, Nouvelle Vague will embark on a live tour of select Le Méridien hotels and resorts throughout 2014.
“Our new 24-hour soundtrack and nightly aperitif experience further evolves the programming of our signature Le Méridien Hub,” said Brian Povinelli, global brand leader, Le Méridien and Westin. “Inspired by our European roots, the new social elements set the tone for a perfect evening for both our Le Méridien guests and locals, creating a unique hotel experience unlike any other.”
Designed to transform the Hub from day to night, Le Méridien Sparkling offers a modern twist to the traditional cocktail hour. Starting each evening, all Le Méridien Hubs will transform from coffee bars into lounges, featuring a menu of effervescent cocktails and spritzers (both alcoholic and non-alcoholic).
Signature cocktails available at all Le Méridien hotels worldwide include: String of Pearls (blueberry and lemon infused Grand Marnier, topped with sparkling wine and garnished with lemon peel strips and blueberries soaked in Grand Marnier); Aperol + Raspberry Spritz (Aperol and homemade raspberry and vanilla soda topped with Prosecco and garnished with a raspberry); and Peaches, Vanilla + Prosecco (peach puree, lime juice, and homemade vanilla syrup topped with Prosecco and garnished with vanilla bean shaving). Hotels will also feature a variety of destination-inspired concoctions such as the Oceanus Breeze, a prosseco-based cocktail from Le Méridien Kota Kinabalu, and Spice Souk, a masala chocolate truffle tea spritzer at Le Méridien Mina Seyahi Beach Resort.
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