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J/Brice Design International Selected for Hyatt Hotel in Saudi Arabia

J/Brice Design International Selected for Hyatt Hotel in Saudi Arabia

BOSTON—Al Derea LLC, one of Saudi Arabia’s leading real estate developers, has named J/Brice Design International to design a new luxury Hyatt Hotel in Jeddah. The new property, scheduled to open in the fourth-quarter of 2015, will become the second Hyatt Hotel in the city.

In making the announcement, Al Derea noted that the 320-guestroom hotel was designed by Quantum AIP Architects. The 12-story contemporary property enhances the streetscape with a two-story, all-glass facade that is visually inviting and creates a play of light on the exterior.

“Our vision for the interiors will reflect the contemporary, international lifestyle which is closely associated with Jeddah, which has for centuries been a gateway to the Saudi Kingdom for millions of travelers and pilgrims every year, and now a hub for international business,” said Jeffrey Ornstein, CEO and founder of J/Brice Design.

The J/Brice Design International appointment follows on the heels of two other major projects in Saudi Arabia where this Boston-based design firm is playing a transformative role in the branding of the Middle East. Earlier, the Fakieh Group retained J/Brice to design upscale restaurants at Sea Wonders Aquarium and J/Brice also designed the soon-to-open Kempinski Hotel in Saudi Arabia.

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