InterContinental Hotels Group (IHG), one of the world’s largest hotel companies, has signed a franchise agreement with Hotel Fira S.A.U to open its first Crowne Plaza in Barcelona—Crowne Plaza Barcelona Fira Center. The hotel will open during the first quarter this year.
Revealing 3,000 square meters of meeting space, the hotel will have the largest conference and meeting facilities across the entire portfolio of Crowne Plaza properties in Europe. It will be converted from an existing building to a 276 room hotel complete with a new wellness center, a fitness room, and a VIP club lounge.
The hotel is less than 100 meters away from the Fira Barcelona Convention Center next to Plaza Espana Square, one of Barcelona’s most renowned public spaces.
Hylko Versteeg, IHG’s development director for Spain and Portugal said: “Barcelona is a key city for us in Europe and our Crowne Plaza brand is absolutely the right fit for this area. The property’s fantastic facilities and central location will provide the hotel with a competitive advantage and Hotel Fira S.A.U is the perfect partner to help IHG continue to grow in Spain.”