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Holiday Inn Express to Revive Historic CWE Hotel

Holiday Inn Express to Revive Historic CWE Hotel

ST. LOUIS—The original Bel Air Motel, St. Louis’ first motel, was built in 1957 as a sleek, urban motel for the traveling businessperson and wealthy road trippers. The property closed temporarily on June 19 to receive more than $3 million in upgrades and rebranding as it transforms into a Holiday Inn Express, accented with unique twists that pay homage to its historic roots. It currently operates as a Comfort Inn.

Opening in early September, the Holiday Inn Express Central West End will feature a number of amenities customized to highlight the vibrancy of the Central West End and ensure that the frequent traveler has a productive and rewarding stay including: a jogging station featuring cold towels and water; pet-friendly accommodations; private courtyard featuring oversized garden chess game; vintage snack shop; and bicycle rentals for guests to explore Forest Park, the Central West End, and neighboring communities.

“The Bel Air Motel used to offer guests fun perks like free desserts and trips to the zoo,” said Abby Shanahan, general manager of the Holiday Inn Express Central West End. “In the spirit of the Bel Air, we also want to offer a fun and unique experience to help our guests get the most out of Forest Park and the Central West End, whether on a business trip or a weekend getaway.”

The multi-million dollar renovation includes 123 new guestrooms, four suites, the amenities listed above, and a redesigned lobby, fitness center, and courtyard.

The hotel is owned by an affiliate of Garrison Investment Group and operated by Associated Hotels LLC.

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