PARSIPPANY, N.J.—Hawthorn Suites by Wyndham has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work, and living spaces that best fit long-term guests’ needs. Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites property, with an approximate 46 percent in savings compared to the previous prototype.
“When our guests are away from home, we want to them to feel comfortable, stay productive, and have access to the amenities they’re accustomed to in their daily lives,” said Bill Hall, brand senior vice president of Hawthorn Suites. “This prototype’s new design and offerings gives guests the opportunity to make the most of their time on the road, whether they’re with us for a few days or several months. At the same time, our owners will benefit from a new-construction product that can deliver higher returns and greater efficiencies.”
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows, and doors. It has also been designed as a LEED-certifiable building. The open lobby space offers extended-stay guests a social environment with a communal dining area, a fireplace, and specialty partitions. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Studio and one-bedroom suites feature a neutral color schemes accented with warm and cool tones, contemporary furniture, updated guest bathrooms, full-service kitchens, and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.