MOREHEAD CITY, N.C.—Hilton Worldwide and Newport Group announced they will reopen the former Sheraton Atlantic Beach Oceanfront Hotel as a DoubleTree by Hilton in June. The hotel closed its doors in August 2011 following severe damage from Hurricane Irene. The property was acquired by Newport Group in December 2012, and is currently undergoing a $5 million renovation in preparation for its reopening as the DoubleTree by Hilton Atlantic Beach Hotel this summer.
“This is an exciting time not only for Newport Group and DoubleTree by Hilton, but for the Atlantic Beach community, which has truly felt the economic impact of losing their only full-service beach-front hotel for nearly two years,” says Marty Matfess, vice president of operations, Newport Group. “The announcement of the new hotel has been embraced both by leaders and members of this community who are eager to see the DoubleTree by Hilton Atlantic Beach Hotel revitalize tourism and bring new employment opportunities to their dynamic beach town.”
The property-wide renovation includes upgrades to the lobby and front desk areas and complete guestroom makeovers. The hotel’s restaurant, Molly’s, will also reopen with a fresh look and feel.
“The charming Atlantic Beach community is an ideal fit for the DoubleTree by Hilton brand,” says John Greenleaf global head DoubleTree by Hilton. “Together with our long-time partner, Newport Group, we look forward to meeting visitor’s needs for an upscale, full-service hotel offering with the DoubleTree by Hilton Atlantic Beach Hotel.”