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Clarion Hotel to Become Holiday Inn in Parramatta, Australia

SYDNEY,Australia—InterContinental Hotels Group (IHG) has announced the signing of a new franchise agreement that will see the 181-room Clarion Hotel on the Park Parramatta become Holiday Inn Parramatta.

The ten-year franchise agreement with owner, Australia and NZ International Investment Group Pty Ltd (ANZIIG) will see the hotel rebrand as Holiday Inn Parramatta on October 18. ANZIIG purchased the hotel in August 2010, and entered a franchise agreement with Choice Hotels to convert the property from a Courtyard by Marriott into a Clarion hotel.

The property incorporates an all-day dining restaurant, bar, seven meeting rooms totaling 371 square meters of function space, a heated outdoor pool, business center, and parking for 220 vehicles.

The hotel is in the midst of a refurbishment program in which all guestrooms and public areas have already been upgraded. Holiday Inn’s international brand hallmarks will be put in place upon rebranding.

The agreement to bring Holiday Inn to Western Sydney coincides with the brand’s 60th birthday, and following the $1 billion investment into revitalising the brand here around the world.

“Parramatta will be a feather in Holiday Inn’s cap, particularly given the NSW government’s strong focus on growing the city as a key commercial centre of Sydney,” said IHG Australasia regional director of operations, Bill Edwards, in an announcement. “This is a high-quality property that will prove an excellent example of the Holiday Inn brand, with a solid offering for our many corporate and MICE clients and Holiday Inn’s sporting partnerships that will also immediately appeal to our leisure guests. We’re confident our expertise, systems and the Holiday Inn brand will be an asset for this hotel.”

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