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Choice to Introduce Clarion and Quality Brands in China

Choice to Introduce Clarion and Quality Brands in China

ROCKVILLE, Md.—Choice Hotels International has signed a development agreement for its Quality Hotel and Clarion Hotel brands with Boli Hotel Management Company Ltd. The deal marks the launch of the first Clarion and Quality Hotels in China, and the continual expansion of its international business.

The development will begin in Hangzhou, one of China’s most popular tourist destinations, with plans to expand across the region. Known for its historic relics and natural beauty, Hangzhou provides a scenic backdrop for the Choice Hotels portfolio.

“With several Comfort Inn hotels already located in China and performing successfully, it is a natural step to introduce other brands within the Choice Hotels portfolio to the region,” said Mark Pearce, senior vice president of Choice Hotels’ international division. “Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company.

“Global tourism is on the rise and there is substantial opportunity for our portfolio of hotels to expand internationally,” Pearce continued. “We are excited to introduce attractive and affordable hotels to the China market, and eagerly anticipate our growth in the region over the next few years.”

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