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Pressing the Reset Button on TripAdvisor

Pressing the Reset Button on TripAdvisor

For a hotel with less-than-desirable TripAdvisor reviews, a major renovation could offer a quick ticket to improving its online reputation. In July of last year, TripAdvisor updated its review removal policy to give hotels the opportunity to wipe out old ...

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Tips for Optimizing Your Hotel Website

Tips for Optimizing Your Hotel Website

In the fourth quarter of 2013, bookings through a hotel’s branded website continued to trail reservations made through online travel agencies (OTAs), according to data from TravelClick. To stay competitive with OTAs and take back direct bookings, a static website ...

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Hotels Buying Into Bitcoin

Hotels Buying Into Bitcoin

Last month, The Golden Gate and The D Las Vegas Casino Hotel became the first casino properties in the United States to accept Bitcoin as a payment method.

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Google Business Photos Show Consumers a New View

Google Business Photos Show Consumers a New View

When approached by Google in August about getting involved with its new Business Photos platform, Dorothy Dowling, senior vice president of marketing and sales for Best Western International, didn’t think twice about signing up. The new service—which uses Street View ...

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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