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Perch App Helps Hotels Track Competitors

Perch App Helps Hotels Track Competitors

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, ...

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How to Protect Your Online Presence

How to Protect Your Online Presence

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the ...

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Starwood Featuring Instagram on All Property Websites

Starwood Featuring Instagram on All Property Websites

STAMFORD, Conn.—Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and in response, the company announced that it is integrating Instagram on all of its websites worldwide. New “Guest Galleries ...

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Loews Launches Social Reservations

Loews Launches Social Reservations

NEW YORK—Loews Hotels and Resorts launched Loews Hotels Social Reservations, a first-of-its-kind booking tool that allows guests to book hotel stays directly via Twitter. From Tuesday, November 19th, Loews will add Twitter as a distribution channel for 16 of its ...

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Roger Smith Hotel Makes a Connection

Roger Smith Hotel Makes a Connection

It’s hard to give the exact number of Twitter followers for New York City’s Roger Smith Hotel. The count, currently hovering around 16,000, grows almost every hour. With such a robust audience, the folks behind @RSHotel know which posts make ...

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