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Using Instagram to Acquire More Customers

Using Instagram to Acquire More Customers

Instagram is one of the fastest growing social media platforms. The popular photo-sharing app amassed 150 million monthly users in about three years—two years faster than Facebook and half the time of Twitter, according to L2 Think Tank. And now, ...

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Loews Atlanta Expands Social Media Reach

Loews Atlanta Expands Social Media Reach

Goals should not only be met, stresses Drew Mailloux, but be surpassed. As the marketing manager of the 414-room Loews Atlanta Hotel, he saw the property hit the 2,500 “like” mark on Facebook in January 2013 and made plans to ...

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Perch App Helps Hotels Track Competitors

Perch App Helps Hotels Track Competitors

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, ...

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How to Protect Your Online Presence

How to Protect Your Online Presence

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the ...

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Starwood Featuring Instagram on All Property Websites

Starwood Featuring Instagram on All Property Websites

STAMFORD, Conn.—Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and in response, the company announced that it is integrating Instagram on all of its websites worldwide. New “Guest Galleries ...

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