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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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Cintas Creates Uniform Design App

Cintas Creates Uniform Design App

CHICAGO—Research has shown that it can take up to two to three years to create a uniform program for a business. To help shorten the design cycle, Cintas Corporation has launched CintasDesign, an iPad application that allows its image consultants ...

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Starwood Featuring Instagram on All Property Websites

Starwood Featuring Instagram on All Property Websites

STAMFORD, Conn.—Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and in response, the company announced that it is integrating Instagram on all of its websites worldwide. New “Guest Galleries ...

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Study: OTA Loyalty Program Membership Remains Low

Study: OTA Loyalty Program Membership Remains Low

In the past five years, online travel sales have grown from $93-Billion to over $160-Billion, with hotel reservations accounting for almost 40 percent of this total volume. Online Travel Agency (OTA) websites are responsible for one-third of the online hotel ...

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