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The Simple Life

The Simple Life

While most hotels are constantly upgrading their networking infrastructure and TV connections to accommodate the latest tech devices that guests bring along when they travel, some hotels are promoting a tech-free experience where guests are encouraged to take a break ...

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Handling Social Media in a Crisis

Handling Social Media in a Crisis

In the immediate aftermath of the Boston Marathon bombings, law enforcement officials quickly instructed bystanders to leave the area and return to their homes and hotels until the imminent danger had subsided. Since the race finish line was located near ...

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Pricing in a Social World

Pricing in a Social World

The advent of online travel agencies (OTAs) ushered in an era of price transparency on a broad scale. Revenue managers suddenly had to pay close attention to their price position relative to the competitive set, adding another variable to complex ...

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Aloft Brand Debuts in Silicon Valley

Aloft Brand Debuts in Silicon Valley

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide announced that its Aloft brand has debuted in Cupertino, Calif. Aloft Cupertino is the brand’s third hotel in California and its first in Silicon Valley. Owned by Shashi Corporation and managed by Azul Hospitality ...

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