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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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The Pearl Opens in Rosemary Beach, Fla.

The Pearl Opens in Rosemary Beach, Fla.

ROSEMARY BEACH, Fla.—The Pearl opened its doors this week in Rosemary Beach, Fla., bringing a new luxury property to Florida’s Emerald Coast. The Pearl, a 55-room boutique property, offers guestrooms stocked with complimentary Nordaq FRESH water and fresh juices, in-room ...

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