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SBE Launches SLS Lux Brand

SBE Launches SLS Lux Brand

LOS ANGELES, Calif.—Hospitality and real estate development company SBE has revealed details behind SLS Lux, an elevated SLS Hotels & Residences brand. The latest evolution of the SLS Hotels brand, SLS Lux will offer guests an all-suite and residential experience ...

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Motel 6 Opens 11 Properties in First Quarter of 2014

Motel 6 Opens 11 Properties in First Quarter of 2014

DALLAS—Motel 6 by G6 Hospitality announced the opening of 11 properties in the first quarter of 2014. The new additions are located in key U.S. markets including California, Texas, North Carolina, Virginia, and Tennessee. G6 Hospitality, which oversees the Studio ...

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By Building on the Past, Choice Looks to the Future

By Building on the Past, Choice Looks to the Future

While the theme “Ignite the Future” carried through much of the 60th annual Choice Hotel International Convention (and the company’s 75th anniversary), the business session opened with a nod to the past—the very beginnings of Choice, as its founder, Stewart ...

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Choice Unveils New Positioning for Cambria Brand

Choice Unveils New Positioning for Cambria Brand

LAS VEGAS—Choice Hotels International unveiled a new positioning, visual identity, and elements of its evolved guest experience for its upscale Cambria Suites brand at the company’s annual convention in Las Vegas, Nev. Guests will immediately see the changes to the ...

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