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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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Marriott Launches Global Creative and Content Marketing Studio

Marriott Launches Global Creative and Content Marketing Studio

Bethesda BETHESDA—Marriott International Inc. has announced the formation of a new global content studio—comprised of content development, production, and distribution teams—dedicated to publishing, distributing, and sharing digital and filmed content across film, television, online, digital, and print distribution platforms. To ...

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Hyatt House Launches New Neighborhood Guides

Hyatt House Launches New Neighborhood Guides

CHICAGO—Hyatt House is bringing the neighborhood a little closer with a new program and offerings designed to help guests feel more like ‘residents’ so they feel part of the local neighborhood from the moment they arrive. New Neighborhood Guides at ...

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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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3 Ways to Show Appreciation to Housekeeping Staff

3 Ways to Show Appreciation to Housekeeping Staff

Given the repetitive nature of housekeepers’ work, finding ways to motivate staff can be challenging. By offering various and unique incentives for short periods of time, managers can seek to increase productivity levels and performance excellence by room attendants, laundry ...

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