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Hotels Jump on the Bleisure Trend

Hotels Jump on the Bleisure Trend

As the lines continue to blur between business and leisure travel, hotels are in a prime position to capitalize on the growing “bleisure” segment. Hotwire.com’s 2014 American Travel Behavior Survey shows that 49 percent of employed American adults who travel ...

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Haunted Hotels Scare Up Business

Haunted Hotels Scare Up Business

Things that go bump in the night, appear out of nowhere in 1930s-era housekeeping garb, or unexpectedly tie towels in a knot while guests sleep can mean big business for properties that actively market themselves as haunted. By offering year-round ...

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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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Marriott Launches Global Creative and Content Marketing Studio

Marriott Launches Global Creative and Content Marketing Studio

Bethesda BETHESDA—Marriott International Inc. has announced the formation of a new global content studio—comprised of content development, production, and distribution teams—dedicated to publishing, distributing, and sharing digital and filmed content across film, television, online, digital, and print distribution platforms. To ...

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