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Here Come the Profits

The U.S. lodging industry recovery may have begun in 2010, but it wasn’t until 2011 that most hotels in the country shared the improved prosperity. In 2011, 80.5 percent of the properties that participated in PKF Hospitality Research’s (PKF-HR) Trends ...

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Gaining Traction

The continued demand and rate increases in the U.S. lodging industry are a good sign for a continued recovery, and we expect the next 24 months to continue to show increases in revenue per available room. While all chain-scale segments ...

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The Cost of Guest Loyalty

Brand loyalty programs appear to be driving an increasing number of guests to U.S. hotels. However, this increased volume of room nights comes with an increased cost. To gain an understanding of the costs associated with guest loyalty programs, PKF ...

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Unhealthy Pace

Over the years, PKF Hospitality Research (PKF-HR) has analyzed the cyclical nature of the lodging industry. Most recently, a lot of attention has been paid to the pace of recovery from the depths of the industry recession in 2009. Typical ...

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Will Meetings Market Recovery Continue In 2012?

According to Smith Travel Research, group demand (measured as a percent of total demand) began to grow year-over-year in March of 2010. Since then, the group occupancy rate has steadily increased, but has yet to reach the pre-recession levels observed ...

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