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Rethinking Strategic Revenue Management

Rethinking Strategic Revenue Management

The main function of revenue management is to maximize income through operational decision making, primarily around price and inventory control. It has played a critical role in travel, hospitality, and transportation industry marketing departments since the mid-1990s. In many cases, ...

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The High Cost of Raising Room Rates

The High Cost of Raising Room Rates

The highlight of the recovery from the recent recession has been the strong rebound in lodging demand. According to Smith Travel Research (STR), occupancy levels at U.S. hotels increased from a low of 54.5 percent in 2009 to 61.4 percent ...

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