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The Cost of Guest Loyalty

Brand loyalty programs appear to be driving an increasing number of guests to U.S. hotels. However, this increased volume of room nights comes with an increased cost. To gain an understanding of the costs associated with guest loyalty programs, PKF ...

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Unhealthy Pace

Over the years, PKF Hospitality Research (PKF-HR) has analyzed the cyclical nature of the lodging industry. Most recently, a lot of attention has been paid to the pace of recovery from the depths of the industry recession in 2009. Typical ...

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Will Meetings Market Recovery Continue In 2012?

According to Smith Travel Research, group demand (measured as a percent of total demand) began to grow year-over-year in March of 2010. Since then, the group occupancy rate has steadily increased, but has yet to reach the pre-recession levels observed ...

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Accounting for Sales Incentives

Accounting for Sales Incentives

The economic recession has had an overwhelming impact on many industries that vie for the consumer dollar, among them the lodging segment of the hospitality industry. With corporate travel cut to a minimum and consumers cutting their discretionary spending on ...

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