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Summer Forecast

As the U.S. hotel industry continues to post good results, STR is optimistic about the outlook for the summer of 2012. A look at what has transpired already this year provides a solid background for the optimism. During the first ...

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Staffing for Prosperity

In 2010, it was the ability of U.S. hotel managers to control labor costs that was the driving force behind the subdued 3.4 percent increase in total operating expenses posted by the properties in our Trends® in the Hotel Industry ...

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Here Come the Profits

The U.S. lodging industry recovery may have begun in 2010, but it wasn’t until 2011 that most hotels in the country shared the improved prosperity. In 2011, 80.5 percent of the properties that participated in PKF Hospitality Research’s (PKF-HR) Trends ...

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Gaining Traction

The continued demand and rate increases in the U.S. lodging industry are a good sign for a continued recovery, and we expect the next 24 months to continue to show increases in revenue per available room. While all chain-scale segments ...

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The Cost of Guest Loyalty

Brand loyalty programs appear to be driving an increasing number of guests to U.S. hotels. However, this increased volume of room nights comes with an increased cost. To gain an understanding of the costs associated with guest loyalty programs, PKF ...

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