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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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Extended Stay America Donates Rooms to Cancer Patients

Extended Stay America Donates Rooms to Cancer Patients

In a potentially lifesaving partnership with the American Cancer Society, Extended Stay America (ESA) is providing 40,000 room nights over two years to cancer patients receiving treatment away from home. With the program, called Keys of Hope, ESA offers half ...

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Hoteliers Continue to be Sharp with Budgeting Accuracy

Hoteliers Continue to be Sharp with Budgeting Accuracy

It’s time to throw away the Ouija boards. Apparently, predicting the performance of U.S. hotels has become easy for managers. For the third consecutive year, management’s projections of revenues, expenses, and profits contained in their budgets have been extremely accurate. ...

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La Quinta Remains Agile While Focusing on Growth

La Quinta Remains Agile While Focusing on Growth

Going public in April is just another milestone in La Quinta’s steady transformation from regional player to national brand. In La Quinta’s first earnings call since the IPO, the company reported a profit of $17.5 million and raised its full-year ...

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