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Jim Merkel Shares Rockbridge’s Investment Strategy

Jim Merkel Shares Rockbridge’s Investment Strategy

When he was 25, Jim Merkel co-founded Rockbridge alongside his first boss, Ron Callentine. Since 1994, the Columbus, Ohio-based private equity firm has strategically converted or reposi­tioned 325 assets, turning them into top-performing properties by capitalizing on the specific needs ...

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The New Cambria Targets Gen Y, Business Travelers

The New Cambria Targets Gen Y, Business Travelers

Fresh from the recent announcement of Cambria Suites’ new positioning and visual identity, Michael Murphy, SVP of upscale brands for Choice Hotels, details some of the thinking behind the move. Why did the company decided to undergo this new positioning ...

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The New ABCs of Hotel Financing

The New ABCs of Hotel Financing

The fundamentals of hotel investing have never been better, and opportunities abound for getting deals done. The current funding landscape isn’t as crazy as the Wild West days of 2007, but a rebounding economy and rosy RevPAR optimism, coupled with ...

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Google Glass Enters the Hotel Industry

Google Glass Enters the Hotel Industry

Few would disagree that keeping up with mobile technology poses an ongoing challenge for the hotel industry. In one move to stay ahead of the curve, Starwood Hotels & Resorts recently unveiled its new Starwood Preferred Guest (SPG) app for ...

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Using Instagram to Acquire More Customers

Using Instagram to Acquire More Customers

Instagram is one of the fastest growing social media platforms. The popular photo-sharing app amassed 150 million monthly users in about three years—two years faster than Facebook and half the time of Twitter, according to L2 Think Tank. And now, ...

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