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Making the Brand: 8 Ingredients to Success

Making the Brand: 8 Ingredients to Success

The Great Brand Bubble of 2007 saw the announcement of roughly 36 new hotel brands. Then came the Great Recession and the bursting of that bubble. For hoteliers, being part of these new brands usually meant being part of large ...

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Performing a Successful Hotel Turnaround

Performing a Successful Hotel Turnaround

The JHouse, a boutique redo of an old Howard Johnson hotel in Greenwich, Conn., had a rocky beginning. That’s not to say the May 2012 opening was a flop—in fact, it was a huge success. Patrons flocked to the hotel’s ...

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Loews Atlanta Expands Social Media Reach

Loews Atlanta Expands Social Media Reach

Goals should not only be met, stresses Drew Mailloux, but be surpassed. As the marketing manager of the 414-room Loews Atlanta Hotel, he saw the property hit the 2,500 “like” mark on Facebook in January 2013 and made plans to ...

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Honeymoon Registries Create New Revenue Stream

Honeymoon Registries Create New Revenue Stream

The wedding travel market is a lucrative one for hotels and resorts in exotic destinations, and more couples are turning to honeymoon registries to make their dream trips a reality. Hotels that make their rooms and services available through wedding ...

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