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Hotels Continue to Invest in People and Technology

Hotels Continue to Invest in People and Technology

The introduction of technology has influenced the duties of on-site hotel sales personnel over the years. The Internet, sophisticated revenue management programs, and social media provide marketing professionals with an array of new tools. Investment in technology is often justified ...

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Making the Brand: 8 Ingredients to Success

Making the Brand: 8 Ingredients to Success

The Great Brand Bubble of 2007 saw the announcement of roughly 36 new hotel brands. Then came the Great Recession and the bursting of that bubble. For hoteliers, being part of these new brands usually meant being part of large ...

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